Ten Tips for Better Website Accessibility

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Providing an accessible website can improve the reputation of a company or organization and demonstrate a commitment to inclusivity and diversity.

Photo by Daniel Ali on Unsplash

It’s essential to have an accessible website to ensure that all users, including those with disabilities, have equal access to the information and services provided.

Accessible websites have higher search engine rankings, can reach a wider audience, and can improve the overall user experience.

There are also legal requirements that websites must meet to ensure accessibility, such as the Americans with Disabilities Act (ADA) and the Rehabilitation Act, which require federal agencies to make their information and communications technology accessible to people with disabilities.

Here are ten simple tips to make your site more accessible:

  1. Be DescriptiveUse descriptive and concise text for links and buttons instead of generic terms like “click here” or “read more.”
  2. Provide alternative text for images to ensure that users with visual impairments can understand the content.
  3. Use high-contrast colors to make text easy to read, especially for users with color blindness.
  4. Ensure all website functionality is accessible using only a keyboard, not just a mouse.
  5. Headings and subheadings help users quickly find the information they need. They also provide a consistent structure that can be used to navigate through web pages with ease. Descriptive headings and subheadings should be concise yet clear so that users immediately understand the content beneath them. Pay attention to the order of your headings and subheadings; you’ll want them to reflect the logical flow of your content.
  6. Provide closed captions and transcripts for all video and audio content.
  7. Ensure that form fields are labeled and organized logically to aid users in completing the form.
  8. Avoid using flashing or moving content that may trigger seizures in users with epilepsy.
  9. Use clear and straightforward language that is easy to understand, avoiding jargon and complex vocabulary.
  10. Conduct regular accessibility testing to identify and address any issues that may arise.

When creating a website, always keep web accessibility in mind. By ensuring your website is accessible to all users, you’ll create a better experience for everyone.

John Suder is a graphic designer, illustrator, and podcaster from Philadelphia. John is the Director of Marketing at SUMO Heavy Industries, an eCommerce consulting firm, and the host/producer of the long-running daily podcast ‘The eCommerce Minute'. John is also the host/producer of the ‘In the Ring’ podcast, a long-form podcast featuring interviews and insights from leaders in the eCommerce space.

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