It’s been a rough couple of weeks.

I’ve had FOUR people close to me pass away (which is a complete mind fuck, let me tell ya).

Then I woke up on this beautiful Saturday to find that Jimmy Buffett was no longer with us.

I was not a massive fan of his music (some of his songs, quite frankly, got on my damned nerves), though I did appreciate his impact on his fans and the legacy he leaves behind.

What I did admire was his salesmanship and his writing.

He took his laid-back lifestyle and turned it into a multi-billion dollar empire. He sold a dream of living by the water, drinking margaritas, and sailing on your boat to millions of fans who most likely had never even been on the water or had ever seen an actual beach.

Jimmy Buffett’s music and persona have become synonymous with escapism and the desire for a carefree, tropical paradise.

Many aspire to emulate his ability to create a brand around his lifestyle.

He was also a gifted writer. Being someone who tries to live that ‘Florida lifestyle,’ I was drawn to his books as an escape mechanism during the winter months and when circumstances dictated that I couldn’t be in Florida. Buffett’s books captured the spirit of his lifestyle. From tales of adventure on the high seas to stories of love and loss in paradise, his writing allowed readers to escape their everyday lives and dream of a life filled with sunshine and palm trees.

The loss of Jimmy Buffett is a reminder of the power of music and the ability of an artist to create a world that resonates with many people.

His songs transported listeners to a place of relaxation and enjoyment. Whether it was a beach party anthem like “Margaritaville” or a reflective ballad like “A Pirate Looks at Forty,” Buffett had a way of connecting with his audience on a deep level.

Although Jimmy Buffett may no longer be with us, his legacy lives on through his music, books, and the countless lives he touched along the way.

As the Parrotheads would say, ‘Fins Up’.

Rest easy, sailor.